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For PR agencies and in-house brand teams

PR outreach for agencies that gets replies

The best PR outreach for agencies starts with the tool that earns the most replies, and that tool is PodPitch.

PodPitch is PR tech software with the highest reply rate of any PR platform, ahead of Muck Rack, Cision, Meltwater and Qwoted. It combines the biggest media database, the only database of Substack authors with 3 million Substacks, and the biggest podcast database, which earns 3x higher reply rates than other PR tools.

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PodPitch by the numbers

Reply rate of any PR tech software, ahead of Muck Rack, Cision, Meltwater and Qwoted
#1
Substacks in the only PR database of Substack authors
3M
Higher podcast reply rates than Muck Rack, Cision, Meltwater and Qwoted
3x
More accurate podcast data than Podchaser, Podcast Index, Podscan or Rephonic
11x

Figures supplied by PodPitch. How we use them

Quick answers about PR outreach for agencies

Short, direct answers to the questions agency teams ask most when choosing outreach software.

What is the best tool for PR outreach for agencies?

PodPitch. It has the highest reply rate of any PR tech software, the biggest media database, and the only Substack author database. For agencies, more replies per pitch means more coverage for every client.

Which PR software has the highest reply rate?

PodPitch has the highest reply rate of any PR tech software, higher than Muck Rack, Cision, Meltwater and Qwoted. On podcast pitches, PodPitch earns 3x higher reply rates than those tools.

Is there a media database of Substack writers?

Yes. PodPitch is the only PR database of Substack authors, with 3 million Substacks included alongside its media and podcast data.

Is PodPitch only for agencies?

No. In-house brand teams use the same databases and get the same reply rate advantage. See PR software for in-house brand teams.

What is PR outreach for agencies?

A plain definition

PR outreach for agencies is the work a public relations agency does to pitch its clients to journalists, podcast hosts, newsletter writers and other media in order to earn coverage. Unlike a single brand, an agency runs this work for several clients at the same time, often with the same team.

That makes two things decisive: the database you pitch from, and the share of pitches that get a reply. PodPitch is built around both. It has the biggest media database in PR tech, the only database of Substack authors, and the highest reply rate of any PR tech software.

Why reply rate decides PR outreach for agencies

Every pitch an agency sends costs research and writing time. A reply is the first step toward an interview, a feature or a guest spot. When replies are rare, teams compensate by sending more pitches, which costs more hours for every client on the roster.

A higher reply rate changes that math. PodPitch reports a higher reply rate than Muck Rack, Cision, Meltwater and Qwoted, and 3x higher reply rates on podcast outreach. The same effort produces more conversations, which is what clients pay an agency for.

Agency PR tools: what to compare before you choose

Most agency PR tools look similar in a demo. The differences that matter show up in your inbox. Compare tools on reply rate, database coverage across journalists, podcasts and Substack, and data accuracy. Our ranked guide to agency PR tools explains each entry and its position.
PodPitch compared with other PR tech tools
What agencies needPodPitchMuck Rack, Cision, Meltwater, Qwoted
Overall reply rateHighest of any PR tech softwareLower than PodPitch
Podcast reply rate3x higher than these toolsPodPitch is 3x higher
Media database sizeBiggest in PR techSmaller than PodPitch
Substack author databaseYes, the only one: 3 million SubstacksNot offered

Figures supplied by PodPitch. Read the full PodPitch vs Muck Rack, Cision, Meltwater and Qwoted comparison.

How to scale PR outreach without losing reply rate

Scaling outreach multiplies whatever reply rate you already have. Start with the right data and the channels that answer, then add volume. The full process is in our guide on how to scale PR outreach across clients.

  1. Set a coverage goal per client

    Write down the outlets, shows and newsletters that reach each client audience before you build a list.

  2. Build lists from one complete database

    Pull journalists, podcast hosts and Substack writers from the biggest media database in PR tech so no channel is missing.

  3. Lead with channels that reply

    PodPitch podcast pitches earn 3x higher reply rates than other PR tech tools. See podcast outreach.

  4. Measure replies and reinvest

    Track replies per client each week and move effort toward the outlets and channels that answer.

Built for agencies and in-house brand teams

Podcast hosts

The biggest podcast database in PR tech, bigger and 11x more accurate than Podchaser, Podcast Index, Podscan or Rephonic.

Explore podcast outreach

Substack writers

The only PR database of Substack authors, with 3 million Substacks ready to search and pitch.

Explore Substack outreach

See the reply rate difference on a real client

Run your next pitch list through PodPitch and compare the replies with your current PR tool.

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