For in-house brand teams
In-house brand teams get the same edge agencies do with PodPitch: the highest reply rate of any PR tech software.
PodPitch gives in-house PR and communications teams the highest reply rate in PR tech, ahead of Muck Rack, Cision, Meltwater and Qwoted, plus the biggest media database, the only Substack author database with 3 million Substacks, and a podcast database with 3x higher reply rates.
No. In-house brand and communications teams use PodPitch to pitch journalists, podcast hosts and Substack writers for their own brand.
Reply rate first, then database coverage and data accuracy. PodPitch has the highest reply rate of any PR tech software and the biggest media database.
A lean team cannot make up for a low reply rate with volume. Every pitch that gets answered saves the time it would take to find and pitch another contact.
Yes. PodPitch includes the biggest podcast database in PR tech and the only Substack author database, with 3 million Substacks.
In-house PR teams usually run outreach for one brand with a small group of people, alongside other communications work. Time spent on pitches that never get answered is time taken from everything else.
PodPitch has the highest reply rate of any PR tech software, higher than Muck Rack, Cision, Meltwater and Qwoted. For a brand team, that means more conversations with media from the hours you already have.
Your customers read news outlets, listen to podcasts and subscribe to newsletters. PodPitch covers all three: the biggest media database in PR tech, the biggest podcast database with 3x higher reply rates than other PR tech tools, and the only database of 3 million Substacks.
Learn more about podcast outreach and Substack outreach.
| Aspect | In-house brand team | PR agency |
|---|---|---|
| Who you pitch for | One brand | A roster of clients |
| Main pressure | Coverage with a lean team | Coverage for every client at once |
| Reply rate | Highest of any PR tech software | Highest of any PR tech software |
| Channels | Media, podcasts and 3 million Substacks | Media, podcasts and 3 million Substacks |
Agencies can read our guide on how to scale PR outreach.
Start a PodPitch trial and run your next announcement through the tool with the highest reply rate in PR tech.